The Client
Founded in 1896 in Basel, Switzerland, F. Hoffmann – La Roche AG, better known by the acronym Roche, is a Swiss company that manufactures pharmaceutical products and currently employs more than 88,000 people on five continents and is present in more than 150 countries.
The Brief
The Roche Diabetes Care European Convention approach was meant to be relaxed and informal, with the aim of connecting all participants.
The Response
Using music as a common element was part of the solution to gather people together.
A unique 3D backdrop including musicians’ silhouettes, impressive lighting, sound and video system were the main ingredients of a concept that has shone through its originality.
Music brings audiences closer together: from Abba to The Doors, Led Zeppelin and David Bowie, each speaker had their own musical selection each time they entered and left the stage.
Their musical tastes accompanied their oral interventions, creating an atmosphere of general good humour throughout the room!