The Client
Takeda Pharmaceutical Company Ltd is the largest pharmaceutical company in Japan and Asia and a top 15 pharmaceutical company in the world. The company has over 30,000 employees worldwide and is focused on metabolic disorders, gastroenterology, neurology, inflammation, as well as oncology through its independent subsidiary, Millennium: The Takeda Oncology Company.
The Brief
The client idealized a hard-hitting, “Who Wants to Be a Millionaire” storyline with lighting and other visual effects. As the CEO was unable to travel to Lisbon, we were asked about the alternatives to his remote presence there. An exhibition space, ten breakout rooms and side meetings were part of our client’s requirements.
The Response
A 30m wide backdrop with double projection, a spectacular lighting work perfectly firring the theme emerged from our team’s mind.
We also provided a Streaming connection in order to keep the CEO present in the plenary room despite being in Japan.
Finally, an App was used with Quiz and questions for the speakers to interact.