The Client
Integra Lifesciences, a world leader in medical technology, is dedicated to limiting uncertainty for surgeons, so they can concentrate on providing the best patient care. Integra offers innovative solutions in orthopaedic extremity surgery, neurosurgery, and reconstructive and general surgery.
The Brief
The challenge was to be able to integrate a new Product “Show Reveal” in the plenary itself, combining dancing, sound, video projection and amazing lighting performance. Integra Lifesciences trusted us, inviting us to collaborate with an internal agency in order to produce a memorable moment.
The Response
Playing with a multi-level stage in order to allow to hide the product until the very ideal point, projecting onto a large screen behind the dancers and creating the “Reveal effect” that’s how Eventeam and Integra’s internal teams worked together to achieve an unexpected show. Stands and special “hands-on ateliers” were set in any available space.