The Client
The Honda brand owes its name to its founder, Soichiro Honda, who started in the automotive world in 1922 as an assistant mechanic in a Tokyo workshop. In the middle of World War II, the crisis affected Japan in many ways, and it was in this context that Soichiro Honda decided to try the application of an engine on bicycles. Honda Motor Company Limited is today one of the most important cars and motorcycle manufacturers in the world.
The Brief
Creatively present the new versions of the CB 500, 650R and CBR motorcycles to swiss dealers was the goal of this event.
The Response
A considerable challenge that allowed our creative team to surpass themselves. An unusual plenary room setting: 3 circular stages with different height levels, visually not aligned, but having connections between them, 4 LED screens separated from each other creating a dynamic environment, sharing unique content or different contents that captured the delegates’ attention at all times.
All furniture for the plenary room was carefully chosen pointing out some details, combining different items and creating different environments to lead to an informal and more relaxed atmosphere.