The Client
Born and raised in Portland, Oregon, Columbia Sportswear Company has been making gear so that Pacific Northwesterners can enjoy the outdoors for more than 70 years.
The Brief
For their Autumn F19 Collection presentation, Columbia has chosen the Codorníu wine cellars in Barcelona, Spain. A venue with more than 500 years of history dedicated to creating wines and caves of great value.
The Response
We needed to transform the venue appearance: columns have to be as invisible as possible in order to maximize the 3 large LED screens experience and focus on the central catwalk.On the other side of the cellar, Street Food dinner with food trucks and Piano Bar was being prepared: the event fever was getting higher and the result was a great success!
