The Client
Born and raised in Portland, Oregon, Columbia Sportswear Company has been making gear for more than 70 years so that Pacific Northwesterners can enjoy the outdoors.
The Brief
For their Spring S18 Collection presentation, Columbia has chosen the Estufa Fria venue, a cold greenhouse, a venue in Lisbon.Eventeam had to create solutions to accommodate the different needs: registration, sales conference, collection presentation, cocktail and welcome dinner.
The Response
Eventeam has optimized the different spaces of the Estufa Fria, creating a specific area for registration and a lounge area.
Signage was smartly elaborated so no one would get lost in this extensive venue.
As for the presentation stage and seating area we maximized the main room with a triangular stage and three large LED screens including PIP of live shooting, showcasing the details of the products being presented.
The room was split into two parts by a green folding screen and dinner was served there. The delegates enjoyed the amazing nature of this winter garden.
